VIDEO AD CONCEPT & PRODUCTION

I conceptualized, scripted, storyboarded, shot, and edited a video ad for Coffee Exchange with the goal of highlighting the people behind the brand and the community it fosters. The narrative centers around the question, "What if coffee could be more than just coffee?" invites viewers to see it as a shared experience that values employees, customers, and coffee farming partners alike. Through intimate visuals and thoughtful pacing, the video aims to reflect Coffee Exchange’s deeper purpose: connection, care, and community.