HOLISTIC WELLNESS BRAND IDENTITY

Lava Sana is a wellness space I created that focuses on energetic healing through Reiki, cupping, and holistic practices. Inspired by the Spanish words “lavar” (to cleanse) and “sanar” (to heal), the brand represents renewal, balance, and transformation.

I developed the name, logo, social media presence, and promotional materials to reflect the brand’s grounding yet dynamic energy.

This was my first time using Mid Journey to develop visual concepts, experimenting with AI as a brainstorming tool to explore ideas for branding and aesthetics.